The online presence of a business of any size today is a key determinant of its success. Whether you are operating purely online or you have physical premises, it is important that you make the right steps of the internet. Things like security software and internet sharing can be useful for businesses amongst a variety of other online resources, meaning that they should be taken advantage of and utilized effectively. Having been a key benefactor of the best online practices, I feel the need to share some tips with business people who are also keen to grow their brands. These are simple, affordable tips but often overlooked by many business owners.
Simply creating a website for your business will not give you an edge. Many people, feeding off the narrative of being seen online, go for the cheapest option that they can find. They then splash a few links to social media pages and wait for miracles to happen. And they don’t.
I like to think of a business website as its premises on the internet. When looking for a building to house your business, you will look for a nice facility in a strategic location and make it attractive. The same goes for your website. You should know exactly what you want it to offer and have the best person to create it for you. Your website should be appealing to the eye, easy to navigate and responsive to commands. These are the three key features.
Search Engine Optimization (SEO) is like teaching your website to be more appealing to search engines (Bing, Google, etc.). Many people get SEO wrong through keyword stuffing. Search engines are increasingly intelligent and want to give searchers results that actually offer them value. Take time to learn key SEO practices. The golden rule, however, is that your content should sound natural and offer solutions to the problems that lead people to search online in the first place.
Customer support is a business’ way of responding to customer queries and resolving their problems. In my interactions with online shoppers, the kind of response they receive when they have issues largely determines whether they’ll make a return. I like to have numerous ways to respond instantly to my customers even when I’m not online. Having a FAQs section to troubleshoot common problems is a genius idea. If your business can afford it, it is also great to have a customer care agent(s) responding to queries in real time. Customer care agents need training to help them handle customers of different personalities professionally. Also, ensure your business can be reached through a variety of platforms- email, phone, live chat, social media etc.
Just like you would advertise, always be keen on pushing your brand online. Thankfully, you can advertise your business in far much more affordable ways online than paying for space or airtime on traditional media. You can ride on trending issues to gain popularity on platforms like Twitter and Instagram. Personally, I am always keen on offering great service so I request my customers to leave reviews on my website.
I really wasn’t a fan on download apps a while back; I felt that I was installing too many of them on my phone. But digital evolution is not just about my emotions. Today, a big chunk of customers want a dedicated app that they can access by a single tap preferably from their desktop. This means that you must also factor in mobile adaptability for your website. Still, it is good to maintain your browser pages in good shape even after creating an app.
The online marketplace is evolving each day. These tips shared above can make your business make the necessary forward leaps right now, but it is important that you keep checking back for updates as new tricks emerge. For now, go forth and make your business shine!