We’re with them everywhere we go, aren’t we? Yes, I’m referring to smartphones, which are known to carry a host of mobile apps, depending on their storage capacity, that is. These apps don’t exist for cosmetic purposes; rather, they are developed for various meaningful purposes. And while mobile apps were until recently only a preserve of big businesses and corporations, such as eBay, Facebook, and Walmart, time has really flown, and that is no longer the case. Today, medium-sized and even small business enterprises are shifting to mobile apps, considering the fact that a mobile-friendly website is not all that we need in terms of a mobile strategy. Let me now give you the reasons why we need a mobile app for our businesses.
While the importance of face-to-face communication with business agents cannot be overlooked when it comes to customer service, that is not what customer service is all about, especially in an era where the use of mobile devices is the norm. And with about 30% of the world’s population owning smartphones, we can safely assume that a mobile app is the real game changer when it comes to customer care. Why am I saying this? For one, mobile apps eliminate poor communication skills, laxity, and mood swings associated with human customer support teams. As a matter of fact, most entrepreneurs today use mobile apps primarily for purposes of improving their customer service.
As well, apps allow our customers to easily access and purchase our products. Instead of searching for our businesses randomly on the internet, customers can simply open our apps, log in (if they have to) and shop ASAP, as long as they have installed the software on their mobile devices.
First of all, allow me to remind you that while the idea of mobile apps is great for our businesses, some of us (entrepreneurs) still take it for granted, and that is why many businesses out there are yet to embrace this marketing tool. That said, we can take advantage of this situation and beat our competitors hands down. As mentioned in the previous section, apps are a quick avenue for customers to access and buy our products. This convenience is what customers want. Thus, if we can embrace the mobile app technology and incorporate it in our business, then customers will have every reason to switch their loyalty from our competitors who don’t offer apps.
Apps allow us to gather meaningful information, which we can use for purposes of analyzing the behavior of our customers. For instance, applications can helps us to know which of our products are bought most, how many customers view our products, and so on. Once we have collected this data, we can use it to make future business decisions, to ensure we are meeting the needs of our customers. We must never forget that understanding the needs of our customers play a vital role in the success of our businesses.
Building a strong brand will surely improve our businesses in many ways, right from helping increase the number of customers to boosting sales and everything in between. However, creating brand awareness is not a walk in the park. In fact, in my business career, I have tried to sell so many business brands without success. Thankfully, brand marketing is easier with a mobile app. All we need to do is tell our customers and leads to download and install the app, so that every time they see it, they will always associate it with our business only, not any other business. This will definitely boost the awareness of our brands in the market.